Dear fellow Business Owners & Marketeers,
I have to admit to you all upfront, I have felt some resistance to writing this blog and realised it was because the ‘first’ of anything is always a big deal.
Birthdays, steps, jobs, children and kisses – they’re all significant parts of our life journey.
So, finding the right words to wrap around such an important event for me was daunting and I’ve put it off for several weeks of being “open for business” to get the words down.
Much more than 10 years in the making
While working through my resistance I realised, this is not really the start of anything; it is more like the middle, or a change, or mostly just a new chapter.
I have heard myself say ‘Umbrella Marketing has been 10 years in the making,’ numerous times over the past few weeks. Yet, it’s really been my whole life in the making.
One could reflect on times way back as far as you can remember, or even be triggered by moments your parents recall to you, and know that even way back when you were a small child, you were destined for something big to unfold.
(This is the case with all of us, yes, that’s you too!)
Looking back I could see it all unfolding
I have known my passion from when I first started working in marketing. It virtually hit me like a ton of bricks when I made the transition from the IT world into marketing, I instantly knew I’d finally found my path and my passion. It was so invigorating to finally be working in a career that was fun, exciting and I was passionate about. However the yearning for more was always there tapping me on the shoulder, reminding me there was more to this than just the corporate world and there were bigger things to be done.
Sometimes it came in the form of redundancies from workplaces, other times it was a chance meeting with someone who encouraged or inspired me. More often it was that voice within that I couldn’t quieten, urging me towards my vision.
Starting the start up
I have learnt that you don’t just start up a business. A business starts you up, with the passion you have for what you do.
N.B. if you don’t have a passion or drive for your business then you won’t ever be able to start it up!
So it was simply my passion for business that starting me up. But it wasn’t just a passion business, but one for helping my clients to navigate the world of digital marketing without getting taken advantage of! I’ve been told got the gift of hospitality and education you see, so this really has been my calling my whole life, I just didn’t realise it or embrace it until now.
The Umbrella is more than a cover from rain
The umbrella for me was significant to so many aspects of my business (and personal) values. Mostly I wanted to be the cover and the protection between honest businesses who “don’t know what they don’t know” and those who didn’t have their best intentions at heart.
In my time of being on the other side of the fence (in the corporate world) I saw firsthand that there are lots of people making lots of money by taking advantage of other businesses. Enough was enough!
So, I started Umbrella Marketing and made it my mission to help businesses crush the overwhelming feeling they have about marketing and help guide them through the digital jungle so they are no longer sitting prey. I hate nothing more than seeing a business taken for a ride, paying $10,000 for a website that should have cost $1,000 for example! I just can’t help but lean out into the blistering rain to protect a business for this sort of threat.
Under the Umbrella
You will often hear me say I am Geek Girl meets Numbers Nut meets Marketing Guru with the gift of Beautification. This is because I bring a unique combination of IT skills, evidence driven marketing strategies and the ability to make everything look “pretty” to grow my clients businesses and simply get more leads for less.
And so came the birth of the term the “Lead Queen” – which I’m now more commonly known as. Of course I can help you more than just getting more leads for less, but I figure you gotta start at the top of the funnel, fill it up with awesome HOT leads and then work your way down, fixing things as and when needed.
Inspiration for when it rains
Inevitably it will rain, hard times will come, and as these few inspiring people know, the life of an entrepreneur take patience, passion and dedication.
I will leave you with a couple of my favourite pieces of wisdom from some of those who inspire me.
For now, it’s time to swim in an ocean of one thousand possibilities! Are you in for the ride?
Comment below and tell me about your start up experience, your biggest fears and how you conquered them!